Bill brings up a great topic! I still cringe when I hear Led Zeppelin selling cars - but the worst was when I heard one of my favourite songs by Oasis on the background of an AT&T commercial. *wince*
But I have to say that the iPod commercials have been hugely successful both for the image of Apple and for the exposure of new bands.
Remember when we heard JET, the Caesars, Daft Punk, Gorillaz, and (newly successful) Bob Dylan (hey, at least it wasn't a Victoria's Secret commercial!)
Sunday, February 4, 2007
Advertising and Music - part 2 (the ipod commercial)
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I was never too torn up over the Cadillac thing, since I don't think Rock & Roll is a very good song.
In a strange reverse move, there is an Apple commercial that rips off a Postal Service video.
From wikipedia:
"A copyright disagreement occurred in January 2006, when directors Josh Melnick and Xander Charity, producers of the "Such Great Heights" music video, created a TV spot for Apple Computer and Intel using almost identical footage (the section in question begins at about 3 minutes 10 seconds in the band's music video). On January 19, 2006, Ben Gibbard stated on the band's website: "It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent." While similar to the music video, the TV spot did not contain imagery of the band or their music. The band has not taken any legal action against the filmmakers or Apple Computer."
There's a comparison here.
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